How to Optimize a webpage to visible in Search Engines

In this article i will explain the method to optimize a webpage or Post to visible in search engine to get more traffic in your website.All we know search engine optimization is very important factor to get traffic.If your webpages or posts are not optimized then you cannot get a good amount of traffic and your website cannot get a good ranking.Let's follow some tips to gain your daily visitors.

1. Web Page URLs

Webpage URLs are very important to optimize it in search engines like Google,Bing,Yahoo etc.One of the most important components of a web page, from a SEO perspective, is the page’s URL or file name. Putting keywords into the url’s name is a powerful way to give the search engines information about the subject of the page. Files can be placed in directories or folders that provide further context for the search engines.

An example of bad URL is given below.
http://pkhowto/pr/B938ske/ref=pr1?pr=2293&id=129383
The bad url contains database queries. Which url do you think is easier for the search engines to read? This is a missed opportunity to optimize your web page. If your site uses bad urls, have your developer create rewrites and rename the urls. Notice the hyphens between words in the url. These help to separate the keywords and Google prefers hyphens to underscores. A small fix of the url names on your web site can potentially have a large impact on your site’s ranking in the search engines.

2. Title Tags for Search Engines

The title tag is possibly the single most important component in SEO. It is intended to describe the content of the page. It typically appears at the top of a page’s HTML code.The title tag appears in the page’s browser bar, the tab for that page, the browser’s history list, and will be used as the default bookmark title. The search engines use the title tag to rank the site. They also use it as a link on the search results page. It needs good keywords for the search engines. It also serves as a sales tool.

Tips for Better Title Tag

• Don’t use the same title tag on each page of your site. Each page’s title tag should describe the page and have the top keywords for that page.
• Capitalize each letter of your title tag. This makes the title easier to read and scan.
• Keep it to 60-70 characters, including spaces.More than 70 characters is an harmful title for your page.
• Throw out words that don’t matter and keep the title focused on keywords and the most important words.
• Don’t start the title tag with your company’s name. The words in the title tag are weighted by the search engines. Put your most important keywords first.

3. Meta Tags for Search Engines

Meta tags are stored in a web page and are intended to be read by machines, not people. They should be added to the top of each web page’s source code. You can view a web page’s source code by opening the page in a browser, right-clicking on the page and selecting “View Source”.
Important meta tags for your website are given below.

3.1 Description meta Tags for SEO

The description tag is used to provide text in search results and appears under the title tag. Google states that it does not give any weight to the description tag, however, testing shows this to be untrue. It does use it to some extent. Bing and Yahoo! seem to ignore the description tags. You’ll still want to include keywords in your description tags. If you don’t have a description tag, the search engines will grab text from the body of the web page and will try to determine the keywords on its own, which could result in non-relevant information being served up to searchers.

Tips for description Tags

• Only text that appears in the first 130-155 characters will be displayed
• Remove meaningless words from your description.
• Remember, the description tag should be all about the benefits of visiting your site
• Capitalize each word of the description and important words.
• Make sure to use keywords in the description tag.
• Try to use enough text to take up two lines. Be descriptive. Short descriptions tend to get lost among the other search results.

3.2 Keywords Meta Tag for Search Engines

The keywords meta tag isn’t very important from a SEO standpoint. It used to be very useful, a decade ago! Still, most experts believe they should be used even if the search engines don’t give the tag a lot of weight.Google bots do not read keyword tags anymore but other search engines stille index your keyword tags.So always use some keywords in your Meta Tags.

Tips for Keyword Tags

• Use the keywords meta tag, but don’t spend a lot of time on it.
• Include common misspellings of keywords.
• Keep it under 150 characters.

Also use your keywords in page content which is very important for SEO. Pages should have between 300 and 700 words of descriptive content that contain the keywords specified in the keywords meta tag for the page. These keywords should appear in the first paragraph on the page, and also be those that occur most frequently on the page. The keyword density for a web page should be approximately 4%. So, for every 100 words, the main keyword for the page would be mentioned 4 times. 

These are the main factors which are effected in your website pages and posts indexing in search engines.Keep these factor good for better ranking and Gain your Traffic with in few days.